TrackMedia levels up social posting: unified comments inbox and a new Chrome extension

Social media management service TrackMedia rolled out two notable upgrades on October 19–20: a unified comments inbox and a new Chrome extension focused on Substack Notes scheduling. The platform already lets users schedule posts across multiple social networks, but the latest update pushes it further toward being an operations hub for creators and small brands.

The new “comments inbox” aggregates recent posts from Facebook, Instagram and Threads, then lists every comment right next to the original post. From there, users can reply using the correct account or hide problematic replies without jumping between native apps. For social teams juggling several profiles, it directly tackles the “who should answer, from which handle, on which post” problem.

The Chrome extension targets newsletter creators on Substack. It lets users schedule Substack Notes directly from the browser, while all authentication stays on the user’s machine rather than being proxied through a third‑party server. Together, these changes show how social tools are evolving from simple schedulers into workflow platforms that centralize everyday chores for multi‑channel creators.