Meta brings its Muse AI agent to small businesses with new “Muse for Small Business”

Meta is expanding its Muse AI assistant from a consumer chatbot into a tool aimed squarely at small businesses. The new offering, called “Muse for Small Business,” plugs Muse into the Facebook and Instagram presence many small firms already rely on, rather than asking them to install yet another standalone app.

According to reporting on the launch, Muse will be able to draft ad copy, generate post ideas, and suggest campaign tweaks based on a business’s past posts and advertising performance. It can also help answer common customer questions in message threads, acting like a lightweight support rep that never sleeps. For small teams that don’t have in‑house marketers or the budget for an agency, Meta is pitching Muse as an always‑on creative partner.

The move also raises familiar questions about privacy and brand control: how much data will Muse see, and could it respond in ways that don’t fit a company’s tone? Meta says businesses will get granular controls over what Muse can access and do, along with review workflows so humans can approve AI‑generated content before it goes live. If those safeguards work in practice, Muse for Small Business could lower the barrier for local shops and solo creators to run more sophisticated online marketing.