Morphy Richards heads to IFA 2026 with app‑controlled fridges and air systems

British appliance maker Morphy Richards is using this year’s IFA 2026 trade show in Berlin to showcase a new wave of connected home products as it celebrates its 90th anniversary. The company announced that it will bring an expanded lineup of smart kitchen devices and climate‑control appliances—refrigerators, air treatment and home‑living products—that can all be controlled via companion apps, physical remotes or on‑device touch panels. The focus is on blending the brand’s long design heritage with modern expectations for app‑driven convenience.

According to its announcement, the upcoming fridge range emphasizes both energy efficiency and sustainability, using region‑specific, environmentally conscious refrigerants while giving users detailed control over temperature and modes from their phones. Air‑treatment and air‑conditioning units are designed to monitor indoor conditions and support scheduled operation through the same app‑centric approach. In Europe, where IFA is a key stage for new consumer tech, Morphy Richards is positioning these products as smart appliances that don’t sacrifice aesthetics. Its Fusion collection was already recognized as a “Best of IFA” pick in 2025, so expectations among gadget blogs and design‑oriented buyers are high for what the brand brings to the 2026 show floor.