Clio launches Grow AI to turn law firm intake into a 24/7 client‑acquisition engine

Legal tech company Clio has introduced “Grow AI,” a new set of AI features inside its client‑intake product Clio Grow. The goal is to turn intake into an always‑on acquisition channel by monitoring phone lines, email inboxes, website forms and chat widgets around the clock, then engaging and screening potential clients automatically.

In many firms, staff still triage every inquiry by hand and only later decide whether a matter is worth pursuing. Grow AI parses incoming messages, asks follow‑up questions to collect key details, checks them against the firm’s criteria, and can move qualified leads straight into consult bookings or automated follow‑up sequences. That means prospective clients can be captured and nurtured even when lawyers are in court, in meetings, or simply outside office hours.

Clio cites research showing that 79% of would‑be clients expect a response within 24 hours; slow replies translate directly into lost business. By packaging intake automation as an add‑on to Clio Grow, the company is positioning Grow AI as a way for smaller firms—often without dedicated marketing teams—to get the equivalent of a 24/7 receptionist and sales assistant without hiring more staff.