Martha Stewart’s New AI App ‘Hint’ Wants to Be Your Home COO

Martha Stewart, long known in the U.S. as a lifestyle and home‑keeping guru, is stepping deeper into tech as a co‑founder of an AI‑powered home management app called Hint. According to reporting from Fortune, the idea is to distill decades of advice on cleaning, organizing, decorating, and gardening into an intelligent assistant that can actively guide how you run your home.

Hint positions itself as more than a simple to‑do list. The app is designed to track recurring chores and maintenance, suggest seasonal tasks, and help compare services like contractors or insurance, all in one place. By taking into account factors such as the type of home, who lives there, and what major appliances or systems you own, the AI can prioritize “what really needs attention now” instead of just listing everything you could do.

The app will launch free, with plans to monetize later through referral fees from home‑services providers and insurers. If Hint can connect smoothly with smart‑home devices and adapt its recommendations to local housing norms, it could evolve into a kind of “home COO” for busy households in many countries, not just the U.S.